Contractor Truck Roll Cost Calculator
Calculate the true, fully-burdened cost of dispatching a technician to a job site. Factor in non-billable time, vehicle costs, and overhead to set profitable dispatch fees.
Labor & Efficiency
Fixed Costs
Try these scenarios:
Results Analysis
LeadValue Score™
* Example score based on your inputs. Use CRM and call tracking data for the most accurate analysis.
What this means:Your true cost per billable hour is $108. At 1.5 hours per service call, your cost for a single truck roll is $162.
Compare Against Contractor Planning Ranges
Planning ranges, not guarantees. Benchmarks vary by market, season, trade, offer, ad platform, service mix, and sales process. Use your own CRM, call tracking, accounting, and ad platform data where possible.
Cost Per Qualified Lead
Depends on season and market.
Lead-to-Booked Rate
Varies by speed-to-lead.
Estimate Close Rate
Impacted by in-home sales skills.
Average Job Value
Blended service vs. replacement.
Gross Margin
Targeting 50%+ is ideal.
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Customer Lifetime Value (LTV)
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Seasonal Demand Forecaster
Forecast your leads, booked estimates, and capacity gaps based on seasonal demand multipliers in HVAC, plumbing, and roofing.
Frequently Asked Questions
A truck roll refers to the act of dispatching a technician in a company vehicle to a customer's location. It encompasses the labor time, vehicle costs, and overhead associated with that trip.
Most contractors underestimate their cost by only considering the technician's hourly wage. When you include non-billable time, benefits, gas, insurance, and vehicle wear-and-tear, the true cost is often double or triple the hourly wage.
Your dispatch or diagnostic fee should, at minimum, cover the hard cost of a truck roll. If your true truck roll cost is $150 and your dispatch fee is $49, you are losing $101 before the technician even touches a tool.