Seasonal Demand Forecaster for Contractors
Plan your year based on historical seasonal swings. Determine your expected revenue and required capacity during high, low, and shoulder seasons.
Baseline Revenue
Season Multipliers & Duration
Try these scenarios:
Results Analysis
LeadValue Score™
* Example score based on your inputs. Use CRM and call tracking data for the most accurate analysis.
What this means:Your forecasted annual revenue is $1,280,000. High season months generate $160,000 compared to $60,000 during low season.
Compare Against Contractor Planning Ranges
Planning ranges, not guarantees. Benchmarks vary by market, season, trade, offer, ad platform, service mix, and sales process. Use your own CRM, call tracking, accounting, and ad platform data where possible.
Cost Per Qualified Lead
Depends on season and market.
Lead-to-Booked Rate
Varies by speed-to-lead.
Estimate Close Rate
Impacted by in-home sales skills.
Average Job Value
Blended service vs. replacement.
Gross Margin
Targeting 50%+ is ideal.
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Frequently Asked Questions
Many home services like HVAC and Roofing are highly seasonal. Forecasting allows you to build cash reserves during peak season to survive the slow months and plan hiring in advance.
Shoulder season is the transition period between your peak and slow seasons. It's often when marketing is most critical to keep technicians busy.
Look at your last 3 years of revenue. Divide your average peak month revenue by your average shoulder month revenue to get your high season multiplier.